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As I Am Cleansing Pudding

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto

As I Am Coconut Co-Wash 16oz

9.99 8.99

CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning.

This co-wash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level.

As I Am CocoShea Spray 4oz

Delight for Your Coils and Curls. Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil

As I Am CocoShea Whip

Ultra Light Hydrating & Styling Cream A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light

As I Am Coil Defining Jelly 8oz

For Defining Tightly-Coiled Natural Hair Textures Define Your Coils. Shine Your Coils. Help Them Do What Nature Intended. As I

As I Am Curl Clarity Shampoo 8oz

At times your coils or curls just won’t act right and it’s difficult to make them shine and behave. These

As I Am Curling jelly 8oz

Coil & Curl Definer Define Your Curls. Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash &

As I Am Detangling Conditioner 8oz

Leave-In Tangle Releaser Tame Your Tangles. Make Shampoo Day A Happy Day. As much as we love our natural-textured hair,

As I Am Double Butter Cream 8oz

Rich Daily Moisturizer Lavish Your Coils and Curls. Give Your Hair What It’s Asking For, the Moisture Needed to Feel

As I Am Hydration Elation 8oz

Intensive Conditioner  Immerse Your Coils and Curls in Moisture and Emollients. Keep Them Strong and in Good Repair. Scheduled maintenance

As I Am JBCO Co Wash


Jamaican Black Castor Oil with Vitamin C&E

Cleanses and conditions while detangling and moisturizing with a special blend of natural ingredients that works to promote healthier hair lengths and a healthier scalp. This unique nano-blend of ceramides and Jamaican Black Castor Oil targets every hair strand for an even distribution of castor oil to help repair and restore hair & scalp health.

As I Am JBCO Curling Crème

14.99 11.99

Jamaican Black Castor Oil with Vitamin C&E

As I Am JBCO Curling Crème is formulated with fiber strengthening ceramides and castor oil. Nature’s best moisturizers, and curl boosters, will lock in precious moisture while simultaneously defining your coils and curls. This rich formula built with nanotechnology will provide much longer lasting hold, minimize frizz, and maintain curl definition for days.